EL&N London
One of London's most recognisable café brands, known for its distinctive pink aesthetic and highly instagrammable interiors, with a growing multi-site estate and international ambitions.
Services
Restaurant Menu Development & F&B Consulting
Industry
Hospitality & F&B
Company Size
Multi-site
Timeline
Since 2019
EL&N-Elevating a Recognisable Brand for the Next Chapter
The challenge
A beloved brand ready to evolve and expand internationally.
EL&N needed a culinary partner to develop menus matching the quality of their brand experience, and deliver them consistently across locations. The launch of House of EL&N into Beirut and Macao required a distinct menu identity, tasting programme, and full training infrastructure.
Our Deliverable
Six years of partnership and counting.
Working alongside the EL&N F&B team since 2019, Lumière developed the elevated House of EL&N menu concept, delivered stakeholder tastings, created full recipe cards and training materials, and supported the international roll-out.
The Results
House of EL&N launched successfully in Beirut and Macao, EL&N's first international sub-brand openings, with a full menu, training infrastructure and recipe system in place from day one.
House of EL&N successfully launched in Beirut
New elevated menu concept created and signed off for international roll-out
Full recipe and training infrastructure in place across both markets
Ongoing advisory relationship supporting new brand development
"I approached Ben and the Lumière Team with a complex task in the Spring of 2025, with short time frames, for a new subsector to the brand. The quality of work and level of food innovation were spot on the mark. Not only were beautiful plates made, but also commercially viable dishes that worked with our ecosystem of suppliers."
Daniel Booth
Global Head of F&B
More cases.
Trusted by more than 50 companies, from ambitious startups to major enterprises.
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